The Platforms I Recommend For Businesses

If you're anything like me in my earlier stages of business, you've probably wasted time, energy, and money trying to piece together a system to run your business.

You signed up for one platform for your emails… another for your courses… a different one for your website… and before you knew it, your business was being held together by digital duct tape.

I've been there. And I knew I had to stop treating my business like a side project and start running it like the legacy empire I'm now building.

So today, I’m sharing the platforms I recommend to run a business—and who I believe they’re best for. These aren’t just tools to try. These are the systems I trust.

Platform 1: Kajabi

All-in-one platform for digital products, coaching, and memberships

What I would use it for:• website/funnel• Digital courses and program portals• Sales pages and landing pages• Email marketing• Lead magnets and automations• My full client experience

Who I recommend it for:If you’re a coach, consultant, speaker, or thought leader who wants one platform to host your brand, build your email list, sell your offers, and serve your clients—Kajabi is it.

It’s especially powerful for experts transitioning into digital products, evergreen content, or group programs. If you're tired of jumping between tabs and platforms just to launch something, this is the system that brings it all together.

👉🏽 Start your Kajabi free trial here: Start Here

GoHighLevel

Automation and backend power for high-volume lead flow

What I would use it for:• Booking workflows• Follow-up automations• Custom forms and client onboarding• Lead pipeline tracking• Text and email triggers• CRM dashboard

Who I recommend it for:If you’re running an agency, managing group programs, or handling a lot of leads and client communication—GoHighLevel is your engine.

This is perfect for leaders who already have offers in place but need strong systems behind the scenes to automate, nurture, and scale without everything depending on them. If you’re wearing too many hats, GHL helps you streamline your back office without hiring a full team.

👉🏽 Check out GoHighLevel here: Start Here

Final Thoughts

You don’t need 10 tools to run your brand like a business. You just need the right systems that support where you are and where you’re going.

These platforms will help you simplify, automate, and scale what you are building without sacrificing brand quality. Especially if you want to develop your own following or community that is not dependent on social media. Whether you’re just starting out or growing your business in real time—this tech stack is solid, scalable, and legacy-minded.

Build smart. Lead strong. Own your systems.

— Oksana, The Brand Architect

This post contains affiliate links. I only recommend tools and platforms that I personally trust. If you choose to purchase through these links, I may earn a small commission—at no extra cost to you.